This year’s rally was already destined to be one to remember for Progressive AFT fans and rally enthusiasts alike, featuring both the Black Hills Harley-Davidson Black Hills Half-Mile presented by The City of Sturgis on Tuesday, August 6, and the historic Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store on Sunday, August 11. The Progressive Insurance Sturgis TT Demo & Display Lot provides fans a chance to spread the celebration out that much more, with the opportunity to sample vehicles from a number of participating manufacturers.

Operating each day from 9:00 a.m. until 5:00 p.m. local time and based out of the parking lot of the LifeSpring Wesleyan Church, located at 2105 West Lazelle Street, Sturgis, South Dakota, 57785, the lot which feature demo ride activations from Yamaha, Triumph, Moto Morini, BRP/Can-Am, and BossHoss.

The Progressive Insurance Sturgis TT Demo & Display Lot will also serve as a center of activity beyond the demo rides, including vendor displays from Arai Helmet, Kicker Audio, Polaris Slingshot, Cardo Systems, and the AMA Pro Racing merchandise trailer, featuring Sturgis TT event merchandise. There will also be food and beverage options available for purchase, from Momma D’s food truck along with access to restrooms.

Rally goers are invited to stop in and take advantage of this rare opportunity to sample an impressive range of unique machines. The last demo rides leave at 4:30 p.m. each day, so plan accordingly.